WHY 2027 IS DIFFERENT
We took it higher in Denver. Now we're pushing past limits in Austin. More edge. More swagger. Very VRNation.
The short-term rental industry is no longer the wild west - it's becoming one of the most dynamic, professional, and influential sectors in travel and hospitality. VRNation has been leading that shift. In 2027, we're doubling down. This is where operators who are serious about the future come to get sharper, connect deeper, and build what's next.
600+
Expected Attendees
2.5
Days of Programming
40+
Expert Speakers
40+
Tech & Service Partners
1
Legendary City
Where We're Taking It
Austin Awaits
JW Marriott Austin puts you at the center of one of the most electric cities in America — steps from world-class dining, live music, and everything that makes Austin, Austin.
VENUE
JW Marriott Austin
110 E 2nd St, Austin, TX 78701
CONFERENCE DATES
April 26–28, 2027
Sunday arrival evening · Monday & Tuesday full programming
HOTEL BLOCK
Discounted Room Rate
Exclusive conference rate available. Book early — it sold out in Denver.
LOCATION PERKS
Downtown Austin
Walkable to 6th Street, Rainey Street, and the Austin Convention District. Live music, great food, and the full Texas experience right outside the door.
Keynote Spotlight
Something
big
Is coming
In Denver, our keynote proved that the boldest stories — the ones built from nothing with pure conviction — hit different when the room is full of people who operate the same way. We're bringing that same energy to Austin. Stay tuned for a speaker who embodies what it means to build different.
Keynote announcement dropping soon. Members get first access.
What's in Store
Three Days.
Zero filler.
An optimized mid-week schedule that makes travel easier and your time more valuable. Every block is intentional — education, connection, and exploration layered in.
Monday - April 26
Opening Reception & Welcome
Arrive on Sunday, settle in, and kick things off right. The opening reception sets the tone: this is a community, not a crowd. Grab a drink, make connections, and get ready for two days of serious momentum.
All Three Days
Tech Talks Live
Rapid-fire presentations from the vendors actually shaping the STR industry. 20 minutes, no fluff — see the tech, ask the hard questions, and decide what belongs in your stack.
NEW IN 2027
Solutions Showcase
Operators and vendors go head-to-head solving real-world business challenges using strategy, creativity, and technology. Equal parts competition, collaboration, and crowd entertainment. The best idea in the room wins — and everyone steals it.
All Three Days
Vendor & Innovation Hall
The central hub for the entire conference. Meet the partners shaping revenue management, guest tech, cleaning, insurance, marketing, and operations — and compare them side by side while you're at it.
LIMITED AVAILABILITY
VIP Experience
Premium seating, private lounge access, exclusive session recordings, and a VIP-only mixer. Limited passes. For operators who want the full, unfiltered conference experience — with a bit more breathing room.
Why You Can't Miss This
You'll Walk Away Ready.
01
Education That Actually Moves the Needle
Every session is designed by active vacation rental managers — not theorists. Practical, real-world frameworks you can put to work the Monday after you're home.
02
Networking That Feels Like the Real Thing
The VRNation vibe is rare: genuinely collaborative, no-ego energy where operators share openly and relationships turn into long-term partnerships.
03
Innovation Labs & Tech Talks
Hands-on demos, real-time product comparisons, and curated Tech Talks that cut through the noise so you pick the right tools — not just the loudest ones.
04
Advocacy That Protects Your Business
STR regulation is accelerating nationwide. Get the advocacy intelligence and community backing to navigate local legislation and fight for your right to operate.
05
An Industry That's Making Its Mark
VRNation is driving professional standards across the STR space. Being here is a signal — to your market, your owners, and your guests — about the operator you are.
06
Community Events Built for Actual Fun
From the Housekeeping Olympics to signature evening events, this isn't your average conference happy hour. Austin brings its own energy — and we're leaning all the way in.
The VRNation Difference
Most Conferences Teach Trends.
This One Transforms Industries.
We're not just attending the future of hospitality. We're building it.
VRNation exists because vacation rental managers deserve an association that speaks their language, fights their battles, and invests their dues back into tools, education, and advocacy that actually matters. 2027 in Austin is proof of what's possible when an industry starts getting serious about itself.
Secure Your Spot
Registration is open.
Early bird rates available now.
General Admission
FULL ACCESS
2.5 transformational days in Austin — everything included
- Full conference access — all 2.5 days
- All educational sessions & concurrent tracks
- Innovation Labs & Tech Talks Live
- Vendor & Exhibitor Hall
- Opening reception & community events
- Access to VRNation Community resources
VIP Add-On
THE FULL EXPERIENCE
Limited availability — only 15 VIP passes available
- Everything in General Admission
- Premium front-section seating
- Exclusive VIP lounge access
- Full event recording library
- VIP-only networking mixer
- Priority check-in - no lines
Sponsor Opportunities
GET IN THE ROOM
Sponsoring VRNation 2027 puts your brand in front of top decision-makers in the short-term and vacation rental industry. Austin is a bigger stage — and we've designed sponsor packages that actually convert.